Nayomi was launched in 1992 as a retail brand of KOJ in the Kingdom of Saudi Arabia. Today Nayomi has total presence of nearly 126 stores in 32key cities across KSA, UAE ,Qatar , Oman and Kuwait . Nayomi, which means ‘soft and delicate’ in Arabic, has been fulfilling the needs of thousands of fashion conscious shoppers in the region, always maintaining good value for money. Beginning as a lingerie concept, Nayomi has today evolved into a distinctive and leading brand within the region offering a wide selection of Innerwear, Nightwear, Outerwear, Bridalwear, Fashion, Activewear and more recently Beauty products. It is the only brand of its kind representing an attractive combination of contemporary yet ethnic styles, with blended colours and fabrics to suit the diverse moods and needs of the modern yet traditionally inclined women in the Middle East.
