Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,600 stores and counters in over 40 countries in the Asia-Pacific and Middle East regions. The company’s brands – “Giordano”, “Giordano Junior”, “Giordano Ladies”, “Concepts One”, “BSX” – are today synonymous with superior quality, value and service. The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation. Giordano’s brand philosophy is modern simplicity and style- where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
